We just gave MTV3 Mobile website a redesign.
- Simple and usable
- MTV3 News look & feel
- Easy access to sections, cross promoting services and sibling websites
- As simple a design as possible: After contemplating how to differentiate between link types, we chose not to—Everything needs not to be conveyed to the user
- Perfect partner: Besides coding, Conmio handeled the UI/UX while we concentrated on content and brand
Mobile specific website simplified to the max. UI/UX Design: Tommi Koirikivi, Conmio
Juuri Nyt is a news application that brings core categories from our main site to mobile users. When user connects to a network she can download latest news on her mobile device (iOS, Nokia Symbian^3 touch, Nokia WP7), where they remain until she updates again.
Application is built by Conmio. They have also built The International Herald Tribune’s application with the same technology. Since the first application was designed for IHT—a newspaper, my design challenge was to redesign the application—economically with as little effort as possible—to our needs, and to convey a look more suited for a digital media brand such as MTV3.
In comparing the two, reading and browsing gestures work the same in IHT and MTV3 applications. Layout and anything that was visually tied to print media has been redesigned for a digital brand.
MTV3 Mail service ‘Luukku’ has been wanting an overhaul for a long time.
Due to limited screen spaces, it leaves less room for designer to work in. Mobile design is all about function and all aesthetics must be subject to functionality. This means we will be doing quite a bit of more testing than in our other projects. It also means that mobile presence of a brand needs to be boiled down to minimum.
When a service has been untouched for a long time it becomes less attractive for advertisers. Empty ad spaces leave holes in the design—something I did not foresee when designing this layout several years ago.
How did it get left so far behind? Maybe since the original HTML has been rather well constructed—this old work horse has been made less of a priority—But would it have gotten a make-over much sooner, had it been poorly designed?
Color scheme in Luukku webmail was bright – we might either go with that or introduce brand colors with a strong scheme. Microsoft Metro is all about ”Authentically Digital” – Maybe this approach could give the service a bit of a look of a web application?
…or maybe not. Playing with brand colors proves that red is far out. In background it’s wild and using red in buttons suggests they all have alert functions. What was I thinking…?
I decided to keep a slightly more traditional approach and gave up the alert colors. With some quick tests that I ran with my colleagues, my options boiled down to these three.
Fonts for Android is more complex issue