Besides being a Program production company, Turusen Pyssy is a band. What ever the occasion, they’re set on getting you to let your hair down! The Finnish name suggests something being distributed in abundance – as if from a mouth of a shotgun.
Raw phase, guns and musical instruments
As I was asked to produce a pirate look, I started imaging various band instruments. I studied, drew and experimented with various pirate guns. Combining instruments with guns pirate and tex-mex regalia produced some interesting results.
I like simple designs, but to have confidence in a simple design, I feel I need to run in circles and make detours to obtain that feeling of certainty in my design.
To achieve rather a monogram than a sports style I chose blackletter type. I also edited, mangled and redrew glyphs until I was happy with the result.
When simplified to minimum, the guns started to look better. When stripped down to being hardly recognizable, they were good. I was also happy that the guns were not too prominent.
Now the logo was quite beautiful and balanced, but I felt I needed to give the it a final punishment. To contrast the traditional look, I picked raw industrial yellow, as in warning signs.
Here it is. How do you like it now once you’ve heard the story behind it?
Typeface is ‘Bell gothic’, originally designed for telephone book (New York?). Smaller point sizes have gaps to prevent type blocking up on a poor quality telephone catalogue paper. I presume Americans might find it boring, but for me it was perfect!